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In the simplest of terms a Search Engine sees a link from another website to your website as being like a vote of confidence in your web site. If your site isn't mobile-optimized you risk being out in the cold, in SEO terms at least. Featured snippets, for example, requires a certain minimum number of characters to be displayed. As a result, about 70 percent of consumerssay friends and families are a primary source of information regarding various brands.14Understanding these shifts in channel power has become essential. A clear, direct URL is the best route to take in order to ensure that users know what they're getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus